If you've ever wandered up to the Customer Service Desk at King Soopers, Safeway, or City Market to buy lift tickets, the first thing they ask for is the date one plans to use it.
The grocery store needs this information so they can charge the purchaser the correct price for that particular day. Prices are not static for lift tickets throughout the ski season.
When demand is high during busy periods, ski resorts charge more for lift tickets. When business is slow during non-holiday periods, they charge less. It's called demand pricing.
Lift tickets can be purchased for one day or multiple days. Each resort will probably have different ticket purchasing rules and restrictions.
If you want to know the price of a lift ticket at the grocery store for a particular day, you'll have to call the store and find out what it is. Sales are limited to select grocery stores.
Another thing to remember, as I accidentally found out one night, the Customer Service Desk is not always open. Most tend to shut down by 9 pm. I had to wait until the next morning to buy items there.
E Books are also available for purchase at the desk. The coupons are valid until fall 2013 or the end of the 2013 ski season.
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